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Peer reviewedYost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice
Kinnick, Mary K. – New Directions for Education and Work, 1979
Several new efforts by campuses to initiate educational information services designed to assist prospective students with making choices about schools and programs are reviewed to illustrate the diverse form they might take. (AF)
Descriptors: Career Counseling, Case Studies, College Choice, Decision Making
