Reviews the development of research on the persuasive effects of evidence, focusing on research dealing with the impact of evidence on persuasive communication. Concludes that evidence makes a difference in persuasive argument, and that the difference is affected by evidence type, along with relevant source, message, and receiver elements (191…

Analyzes the status of the audience as a theoretical construct. Argues against the usefulness of a unified conception of audience effects. Develops an epistemological framework for reconstructive theorizations of the concrete structures and practices studied as audience issues. (MS)

Surveys the field of audience studies, noting common concerns. Identifies models of the audience: audience as mass, audience as outcome, and audience as agent. Recommends exploiting the interdisciplinary potential, employing an enlightened empiricism, considering audiences as collectives as well as individuals, abandoning the active/passive…

Information processing theories have been very useful in psychology. The application of information processing literature to communication, however, requires definitions of audiences and definitions of messages relevant to information-processing theories. In order to establish the relevant aspect of audiences, a multiple-stage model of audiences…

Surveys research exemplars of performance studies by tracing their epistemological claims and methodological assertions through discussions of text, event, performer, and audience. Claims a paradigmatic relationship between oral interpretation and performance studies. (JD)

Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they were based needs to be supplemented with alternative psychosociological models in developing future programs. (EVL)

Discusses developments in the field of mass communications over the last 10 years. Suggests that old polarities have been finally transcended or deconstructed and that a new set of questions is emerging which concern a range of particular issues and processes rather than generalities expressed in terms of the now untenable categories of viewer,…

Provides a conceptual overview of the four studies on management writing included in this issue. Relates research on written management communication to evolving conceptions of workplace literacy. Argues that stronger emphasis should be placed upon innovative methods of creating organizational attention to managers' writing as both process and…

Mass communication researchers have largely ignored the role of audio media and popular music in the lives of children, yet the available evidence shows that children do listen. Extant studies yield a consistent developmental portrait of childrens' listening frequency, but there is a notable lack of programatic research over the past decade, one…

This paper describes the future perspectives of biocybernetic communication research applied to television, i.e., the measurement of the information impact of television on both individual human beings and groups in terms of energetic changes in the human body. A summary of the recent state of the art of biocybernetic research includes discussions…

Reviews recent research on the nature of teachers' and students' talk in the classroom, specifically addressing the teachers' expectations of student talk and behavior. (SRT)