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Direct linkDono, Joanne; Miller, Caroline; Ettridge, Kerry; Wilson, Carlene – Health Education Research, 2020
A systematic scoping review of anti-smoking mass media campaign literature provided opportunity to explore how social normative theories and constructs are used to influence smoking cessation. Synthesis of findings was constrained by significant heterogeneity. Nevertheless, the results indicate that a broader conceptualization of social norm is…
Descriptors: Behavior Standards, Social Behavior, Smoking, Health Promotion
