This article reports the views of managers and tutors on the role of policy "levers" on teaching, learning, and inclusion in colleges of Further Education (FE) in our research project, "The impact of policy on learning and inclusion in the Learning and Skills Sector (LSS)." Using data from five research visits conducted over…

In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…

In continuing education, recruitment is the step whereby adults are inducted into a program of systematic learning; retention relates to the capacity of the program to transform the initial commitment into continuing participation. Adult students are more likely to initiate and to continue participation when recruitment and retention activities…

Describes the recruitment and retention of adult students in light of two varieties of organizational theory. Compliance theory was formulated to classify relationships between organizational representatives and "lower participants" in large organizations. Open systems theory emphasizes the nature of the interaction between an…

Addresses issues related to the recruitment, admissions, and academic success of adult students and presents a variety of institutional practices aimed at the retention of adult students. (JOW)

Recruitment and retention strategies in continuing higher education must consider both organizational and programmatic approaches and focus on the subtleties of learners' participation patterns. (Author)

The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting the disparate demands growing from the shift to a longer…

Describes a model that can be used to increase the rate of participation in continuing professional education or to enhance the quality of participation by making programs more effective. (JOW)

This paper presents a review of the research in adult education recruitment and an overview of current outreach activities in adult education in Denmark, Finland, Norway, and Sweden. The author identifies three general trends of research in adult education: (1) studies aimed at describing participants in adult education; (2) studies aimed at…

The recommendations of Scotland's 1975 Alexander Report for increasing adult education participation and Tom Lovett's development of a social action model with working class adults in Liverpool and Ireland are used as background to an examination of Scottish projects that use a community work approach to involve nonparticipating adults in…

A description of the status and role of English language use and instruction in Syria, in which English has been given the status of the first foreign language, is presented. The following topics are reported on: (1) general usage; (2) English within the educational system, including the length of English training, testing, syllabus construction,…

A study investigated the influence of information technology (IT) industry-sponsored credentials commonly called IT certifications (ITCs) from both organizational and individual perspectives. Findings indicated that there was increasing acceptance, prevalence, and benefits of ITCs in business and industry. Both executives and employees reported…

The percentage of adults aged 65 years or older is expected to increase from 12 percent of the population in 1980 to more than 21 percent by the year 2030. Since many adults stay involved with learning activities well into their 80s and 90s, educational organizations have a great opportunity to supply learning activities to this population. To…

Three papers discuss the needs, interests, and participation of adults in learning activities. Generally, the papers deal with influences upon the possible demand for lifelong learning in the future. In the first paper K. Patricia Cross synthesizes findings from thirty-one state and national studies concerning the patterns of participation and…

The factors influencing recruitment and retention of volunteers in community organizations were identified through a literature review. The following were among the key findings: (1) helping others is the main reason people volunteer; (2) personal invitation is the most effective means of recruiting volunteers; (3) individuals who are satisfied…