Theory and research on the processes of early social learning in children has indicated that television and television commercials play an important role in children's internalization of cultural meanings, interpretations, and values, whether or not the commercials children see are intended for or directed at them. Between the ages of 2 and 18,…

Intended for students in the social sciences, this book assembles and evaluates the main findings of recent work on television and sex role acquisition, points out gaps and limitations in present inquiry, and sketches a framework around which future research might usefully address some of the remaining questions. The seven chapter topics are as…

This subcommittee hearing report presents testimony of television network officials, academic researchers, and consumer representatives concerning the social and behavioral effects of portrayed violence on television, especially as it relates to children. It also provides documents used as attachments to the oral testimony and written statements…

This review of recent empirical research on the effects of television on children and teenagers begins by examining the results of two surveys which were conducted to determine the opinions of experts in the field. A brief statement of the findings indicates that experts generally agree that television harms formal scholastic achievement while…

Seventh- and tenth-grade students were shown segments of Music Television (MTV), then asked to respond to a brief attitude survey on parental influence, premarital sex, violence, drug use, and the influence of MTV. Results suggest the potentially powerful influence of popular music and MTV, especially on attitudes towards violence and premarital…

The author presents ways in which media, especially television, effects social processes in early adolescence (ages 10 to 15). Research is reported which substantiates social characteristics which may emerge as a direct result of media influence. (Editor/KC)

Reviews research into children's use of television and discusses two studies, one from the United States and one from West Germany, that focus on media in families. A study currently being completed is also described that examines the effect of cable television on children's and adolescents' media use in Austria. (LRW)

Examines research on media effect on children over three epochs: film (1904-1939), radio (1930-1944), and television (1949 through the 1960s). Observes an overwhelming similarity in the research studies, concluding that earlier studies may have set the agenda for research and that the same concerns exist with each new technology. (PD)

Describes a study of 460 second, sixth, and tenth graders that was conducted to explore the effects of content and development on children's perceptions of the social reality of television series featuring families with children and teenagers. Hypotheses tested are explained, measures used are described, and future research is suggested. (42…

A longitudinal field study conducted in Turku, Finland, traced the development of aggression as a function of the viewing of violence by children from the ages of 7 and 9 to the ages of 15 and 17 to explore the connection between violence viewing and viewers' aggression, and to shed light on the question of causality. The 220 subjects, both male…

Investigations of the growth of children's communicative behavior and ability, in terms of their interactions with media and their communication with other people, are described in this book. The first chapter presents an overview of the studies, explains the developmental perspective that characterizes them, and identifies some issues fundamental…

This paper makes a critical exploration into the core epistemological assumptions of mainstream television effects research and explains why the mainstream study of the cognitive impact of television on children suffers from two reductionist tendencies, i.e., television is understood by most researchers to be solely a technical medium, and most…

Australian studies show that television assists in the socialization of immigrants, changing and shaping their self-images and perceptions of reality and fostering their interpersonal communication skills. Studies conducted to evaluate the introduction of television have found that television helps in the vocabulary development of young children.…

Examines the nature/prevalence of sexual content on television and in magazines. Describes theoretical mechanisms outlining potential socializing influences. Reviews evidence indicating that frequent/involved exposure to sexually oriented media genres relates to greater acceptance of stereotypical/casual attitudes about sex, higher expectations…

Examines results of surveys of secondary school students in Argentina, Taiwan, South Korea, China, and the United States regarding television use. Issues addressed include broadcasting schedules, amount of viewing, social and family contexts of viewing, relationships with parents, and parental attitudes. Cross-cultural patterns and implications…