Community vitality is no longer tied to economic diversity. Community viability analysis provides a broader perspective by considering community self-image and social activities. Horizontal linkages, social solidarity, threshold values, and community catchment areas are explained and applied to an analysis that shows small towns such as Olsburg…

Economic explanations do not fully account for the vitality of the Gifford (Illinois) business district. Case study demonstrates how a cohesive, persistent German American community generates and maintains a sense of place for Main Street, and examines the vital social role that Main Street plays in the maintenance of community. (TD)