The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting the disparate demands growing from the shift to a longer…

Literature on access to education in Africa, Asia, and Latin America is reviewed. Policymakers face the choices and issues raised by limited economic resources. Variables are identified that educational policymakers can manipulate to achieve desired outcomes in access and retention levels. The determinants and contextual conditions that support or…

Realizing the goals of higher and continuing education calls for applying consumer research to university marketing techniques. Several higher education publics have been identified, and the idea of consuming publics can be subdivided into internal and external consumers, with the student viewed as the educational product. Internal consumers…

A study of the labor market for college graduates in Australia is examined and evaluated, and its implications for curriculum and administrative planning in higher education are discussed. It is concluded that such data collection should be widely undertaken in the future. (MSE)

Monette divides the definitions of needs into four categories. Basic needs are caused by a deficiency and lead to gratification-seeking behavior. Felt needs are self-defined wants or desires which, when expressed, suggest an unmet need and a means of gratification or imply ultimate goals. A normative need refers to a deficiency between the present…

This report focuses on several reasons for questioning the appropriateness of the standard measures of returns to education in deciding about education programs and evaluating their comparative advantages vis-a-vis other investments in developing countries. The goal is to provide some guidelines in selecting future research options in the field of…

As expressed in this essay, the basic aim of pedagogical research on teaching methods should be to describe existing practices and to work out theories which will allow researchers to explain the causal relationships leading to extant teaching practices, which in their own turn reinforce the existing educational pattern. Research in the area of…

Reasons for slipping academic standards in U.S. community colleges and a specific program combating this problem are discussed. Two reasons are offered for this slippage; the first has to do with the ambiguous state of the community college faculty. These teachers are said to have difficulty defining their roles because they feel a powerlessness…

Argues that globalization is standardizing the way that higher education responds to the pressures of the international division of labor, but because Western countries have more knowledge workers, they will point the way for the development of higher education in developing nations. Discusses implications for undergraduate and postgraduate…

Review of American Association of University Professors cases (n=17) concerning college employment practices and policies during retrenchment draws a parallel between patterns of resource reallocation in higher education and redistribution of wealth and power in the larger society. Retrenchment is seen as a socially constructed not a…

A report on the current status of accessibility to university education in Ontario has several major objectives: to review the social science literature on such concepts as equality of educational opportunity and accessibility, considering the social, political and intellectual climate of the times; to examine parliamentary minutes and reports of…

The state of California faces trends which will significantly shape higher education in the coming century and which require public debate and decision in the near future. The trends are enrollment growth coupled with continued slow economic growth with consequent low appropriations for education. A study by the National Center for Higher…

Issues pertaining to access to higher education in Great Britain are considered in seven papers. Medium- and long-term policy issues concerning the demand for and access of British residents to higher education at the undergraduate level are reviewed by Oliver Fulton, who also outlines policies to increase demand and improve access, along with…

This paper explores and analyzes the increase in limited access programs at institutions in the Florida state higher education system and the conflict this increase poses to commitments to increased educational opportunity. An introductory section poses the problem by describing the rise of limited access programs due to increasing enrollments,…

Although rural education is entering an era of opportunity in terms of both youth and adult needs, the capacity of rural areas to provide needed educational services may be diminished due to rapid economic and social change, particularly in agriculture. Three federal policies operating over the past two decades have created an unfavorable…