Reviews the 1980s literature regarding trends in public relations practice and implications for PR degree programs. Makes specific recommendations for development of effective degree programs. (MS)

Summarizes four studies on film education that were conducted to: describe degree programs and courses offered in film and video; describe the types and sources of films used, the purpose for using film, and the methods of teaching film in elementary and secondary schools; determine the academic training of instructors who teach film. (JK)

Academic standards at British Commonwealth African universities are considered and the relevance of Western academic traditions for the universities is discussed. It is concluded that building academic excellence is of greater importance than increasing manpower output. (MSE)

This paper addresses the recommendation made by a recent study that the Doctor of Philosophy (Ph.D.) degree be rejected as the graduate degree in education and the corollary of this recommendation, that the Doctor of Education degree (Ed.D.) be the standard degree for advanced study in education. This paper reviews data on trends in the incidence…

In working to integrate liberal and professional education in the undergraduate curriculum, the various faculties must begin to have systematic conversations with each other to discover their common ground and the potential for working together. (MSE)

Computer-assisted advisement provides solutions to the most fundamental of advising problems by giving reduced time in evaluating students for graduation, improved accuracy, ease in obtaining information, frequency in providing information, reduction of cost, and versatility. (MSE)

In a review of the literature regarding the current and projected status of public relations degree programs and major trends in public relations practice in the United States, this paper analyzes aspects of the political/economic/social/cultural environment (PESCE) affecting the practice and teaching of public relations. The paper covers PESCE…

Public relations sequence heads have the luxury of a strong and supportive foundation on which to build a program of instruction. The field has a rich collection of thinking and recommendations relating to public relations education. The Association for Education in Journalism (AEJ) and the Public Relations Society of America (PRSA) conducted a…

Examines the educational purposes of foreign-language requirements and asserts that the study of American Sign Language meets these goals in ways in which other "languages" (English dialects, computer languages) do not. (CB)

Discusses the field of broadcasting education and suggests improvements that should be made in higher education degree programs. Highlights include program elements common to all professional fields, such as ethics; use of appropriate technology; curriculum development; doctoral programs in communications; faculty recruitment and development;…