This collection of 26 articles, written by mass communication experts from 12 countries, investigates various aspects of entertainment as communication, focusing on entertainment as provided by its currently most important source, mass media. The premise behind the essays is that there is no such thing as "pure entertainment," but that…

Intended to provide a single reference source for the most significant statistics describing communication industry trends in the United States since 1900, this book is a collection and assessment of the currently available quantitative descriptive information on mass media industries. The core of the book is its more than 300 tables of data on…

This report examines the nature of the modern basal reader, its economics, and use. First, the report provides a history showing how the confluence of business principles, positivistic science, and behavioral psychology led to the transformation of reading textbooks into basal readers. Next, the report examines objectives and subjective factors…

This book provides role models and information specifically geared to women seeking communications positions. It presents the personal stories of 17 women in all areas of communications so that readers will be able to get a better feeling for the communications field, the types of people in it, and the problems they might expect to encounter. The…

This second edition of "Beyond the Wasteland" provides an updated review of broadcast criticism. It offers teachers information to sharpen their own critical capacities and help for exploring media criticism with their students. It also provides suggestions and contextual insights for the mass media researcher. The book is divided into…

Based on the findings of a nine-month-long investigation, this report represents the efforts of the Carnegie Commission to design a new structure for public telecommunications that can accommodate the divergent needs of public broadcasting in the United States in the coming decade. Following a summary of the findings and recommendations, the…

Homelessness affects a wide cross-section of society. Causes of homelessness, attempted remedies, and potential solutions for the future are presented. Descriptions of the experiences of men, women, and children who have fallen through the "safety net" of social services are included from cities throughout the country. Support is given for the…

This volume of essays sets out to consider the contributions that higher education and industry, understood in the widest sense, could make to improving the quality of students' learning and to increasing its relevance to the needs of employment. The essays fall into four parts, the first of which is on how the relationship between industry and…

This book explores the potential of U.S. movie theaters as an important national asset. Each of the 4,000 movie palaces constructed during Hollywood's Golden Age, as well as the countless smaller theaters modeled after the grander showcases, has a role to play in the life of today's cities. The first section of the book explores the social and…

Because of the changes occurring in the chemical sciences, a new survey of chemistry and its intellectual and economic impact was clearly needed. This report presents a current assessment of the status of chemistry and of the future opportunities in the field. This analysis contains: (1) an introductory chapter (establishing the need for the…

This analysis of the crisis facing the United States because of a general lack of interest in foreign language study deals with several facets of the problem. Its 12 chapters address the following questions or issues: (1) the traditional conflict between Americanization and cultural and linguistic pluralism; (2) the shift in the world economic…

To draw the attention of teachers to the many kinds of bias that can be found in print, the 10 chapters of this monograph review a number of studies of ways in which biased texts may affect children's attainments as well as their attitudes. The chapters that comprise Parts One and Two center on the more specific issues that relate to the influence…

The Canadian cultural focus of contemporary education in Canada is examined, with particular emphasis on language arts, literature, and social studies. Conclusions of the first two chapters are that language arts instructional materials frequently present powerful American and British (and only occasionally Canadian) themes; many reading series,…

This handbook, one of a series designed to be useful to the military and others with an interest in foreign affairs, contains basic facts about the social, economic, political, and military institutions and practices of Cambodia. There are four major sections to the handbook. Section one describes the general character of the society and examines…

Selections from materials developed for a National Institute of Education two-day workshop to examine workplace perspectives on education and training policy are presented. Participants included employer and trade union representatives, education and training specialists, policy analysts, and government officials. Part I on national perspectives…