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Direct linkSugene Kim – Journal of Multilingual and Multicultural Development, 2024
This study reports on an analysis of user-generated comments in response to a newspaper article criticising an overwhelmingly Anglicised user interface in self-ordering kiosks in South Korea. A total of 1,206 comments were subjected to qualitative analysis to identify salient themes reflecting the public's attitudes towards the practice and…
Descriptors: Public Opinion, Foreign Countries, Language Attitudes, Data Analysis
