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Direct linkRashid, Sufyan; Mustafa, Hasrina – International Journal of Educational Management, 2020
Purpose: The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees. Design/methodology/approach: The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between…
Descriptors: Reputation, Employee Attitudes, Universities, Public Colleges
Okpara, Gazie S.; Agu, Agu G. – Marketing Education Review, 2017
Nonregular higher education in Nigeria became an integral part of the university manpower development since 1960, when the Ashby Commission recommended establishing evening degree programs. These ubiquitous programs have contributed to national capacity-building and remain relatively unmonitored by the National Universities Commission. This…
Descriptors: Marketing, Educational Quality, Governance, Universities
