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Shah, Abhay; Laino, Heidi – Journal of Marketing for Higher Education, 2006
The paper reports the findings of a study that investigates whether students from different countries have different expectations when seeking a degree from a university in the U.S. The broad hypothesis of this study is that there will be differences in expectations among students from different countries. The managerial implication is that due to…
Descriptors: Foreign Countries, Higher Education, Merchandising, Student Recruitment
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Nicholls, Jane – Australian Universities' Review, 1987
Problems resulting from Australia's recently adopted policy of charging full educational costs to overseas students and actively marketing its institutions in Malaysia are discussed, including the response of foreign governments, educational issues, and the concerns of Australia's faculty. (MSE)
Descriptors: Change Strategies, Educational Change, Educational Demand, Educational Economics