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Download full textLiebes, Tamar; Katz, Elihu – 1986
This paper analyzes the ways in which members of different ethnic groups decode the worldwide hit television program Dallas, and suggests answers to the question of how such a quintessentially American cultural product crosses cultural and linguistics frontiers so easily. The program was studied with the intent of observing the mechanisms through…
Descriptors: Audiences, Content Analysis, Cultural Background, Ethnicity
