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Direct linkWolverton, Mimi – International Journal of Educational Management, 2006
Purpose: The purpose of this paper is to look into how universities identify themselves and the audiences they choose to serve, taking into account three specific universities in Atlanta, Georgia. Design/methodology/approach: The paper gives brief overviews of the literature on differentiation and sustainability and the study, followed by…
Descriptors: Higher Education, Student Recruitment, Competition, Audiences
