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Direct linkWilliam Crossan; Jan Šíma; Brendan Dwyer – Sport Management Education Journal, 2024
This case provides students with an opportunity to observe RunCzech, a historically successful sport event organization, as they navigate a crisis and strive to satisfy all stakeholders, with emphasis on the sponsor stakeholders. Students are familiarized with the challenges facing RunCzech and their corresponding response. The event organizers…
Descriptors: Marketing, Athletics, Stakeholders, Emergency Programs
