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Malik, M. F. – 1978
Biometric communication research is defined as research dealing with the information impact of a film or television show, photographic picture, painting, exhibition, display, or any literary or functional texts or verbal stimuli on human beings, both as individuals and in groups (mass audiences). Biometric communication research consists of a…
Descriptors: Cognitive Processes, Communication Research, Futures (of Society), History
Malik, M. F.; Thwaites, H. M. – 1986
This paper describes the future perspectives of biocybernetic communication research applied to television, i.e., the measurement of the information impact of television on both individual human beings and groups in terms of energetic changes in the human body. A summary of the recent state of the art of biocybernetic research includes discussions…
Descriptors: Audience Analysis, Biofeedback, Biomechanics, Bionics