A three-stage model of college choice is outlined, and research related to the model is reviewed. The first phase is a developmental one in which students determine whether they would like to attend college. For students entering postsecondary studies, the second stage involves gathering information about educational options. The third state is…

The Internet, World Wide Web, and CD-Roms appear to have the potential to help meet higher education recruitment managers' needs to recruit better students while reducing costs for their institutions. No one is certain where technological innovation will lead, but they are altering enrollment managers' practices and organizations. (Author/MKA)

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…