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Download full textMolnar, Alex; Boninger, Faith; Libby, Ken M.; Fogarty, Joseph – National Education Policy Center, 2014
There is a lot of money to be made from marketing to children. Children make spending decisions about their own cash, they influence their parents' spending decisions--and they have their whole purchasing lives ahead of them. For these reasons, marketers have, over the years, done everything they can to create a "360-degree" marketing…
Descriptors: Advertising, Marketing, Commercialization, Fund Raising
