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Fejes, Fred – Journal of Communication, 1980
Sketches the history of the expansion of multinational advertising agencies. Then examines the growth, characteristics, and consequences of these agencies in an important region of the developing world, Latin America. (PD)
Descriptors: Advertising, Business, Developing Nations, Development
Fejes, Fred – 1983
The media imperialism approach to studies of communications in South America lacks sensitivity to the historical dimension, and tends to define the issues of western media imperialism in the context of the United States post-World War II ascendancy to world power. Through an examination of the expansion of U. S. communication interests into Latin…
Descriptors: Advertising, Communications, Developing Nations, Economic Development
Fejes, Fred – 1980
This paper describes the media imperialism approach to the study of international communications, which focuses on the processes by which modern communications media have operated to create, maintain, and expand systems of domination and dependency on a world-wide scale. To provide some theoretical basis for the media imperialism approach, the…
Descriptors: Communication (Thought Transfer), Communications, Cultural Awareness, Cultural Differences