This article provides an overview of research methodologies and designs, sample techniques and approaches, research ethics, and strategies for assisting students with research in the new normal. Each strategy offers some advantages and disadvantages. In times of global health emergencies, virtual surveys surpassed traditional methods. Replacing…

This chapter examines the core analytic elements of randomized experiments for social research. Its goal is to provide a compact discussion for faculty members, graduate students, and applied researchers of the design and analysis of randomized experiments for measuring the impacts of social or educational interventions. Design issues considered…

Short-term studies often do not capture the full story of the effect that a researcher is trying to describe. If one wishes to elucidate long-term educational processes and outcomes, the only direct way of doing so is to stretch the duration of research projects and to study the same subjects over time. The limited availability of valid…

Intended to provide the novice media researcher with an introduction, review, and current thinking on media-related research, this article traces the historical emphases and development of such research, discusses its positive and negative aspects, and presents recommendations by practitioners and researchers, as well as directions for future…