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Peer reviewedBeniger, James R. – OAH Magazine of History, 1992
Describes the efforts of Henry Crowell, developer of Quaker Oats, to develop a market for breakfast cereals using market research and advertising. Examines how innovations in communications technology have been brought about by the struggle to control the material economy in the face of industrialization. Traces the development of the information…
Descriptors: Advertising, Communications, Mass Media, Merchandising
Pitman, Randy – Library Journal, 1995
Briefly traces the history of video pricing, emphasizing the pricing disparity for home and public performance use of videos. Provides advice in dealing with vendors and in shopping for reasonably priced videos: when to wait for prices to lower on public performance video or to wait for home video versions. (JKP)
Descriptors: Costs, Fees, Films, Library Expenditures
Peer reviewedElleman, Barbara – Library Trends, 1987
Discussion of changes in the world of children's publishing and in the sociopolitical climate of the United States between 1960 and 1985 covers changes in the markets for children's books, subject matter, and formats, as well as specific trends in picture books and nonfiction. (EM)
Descriptors: Change, Childrens Literature, Content Analysis, Economic Factors
