Traces the developmental history of Sesame Street from the initial efforts to obtain funding and set goals to present day importation of programs to other countries. It is recommended that Sesame Street producers incorporate Piagetian theories on cognitive development in order to realize learning gains. (Author)

The tremendous surge of investment capital and research development enjoyed by television under the strong incentives provided by World War II probably resulted in the development of a commercially exploitable television system much earlier than would have been possible otherwise. Cooperation between government and industry in this research and…

Traces historical development of soap operas and presents results of surveys conducted with college students to determine how viewing affects their behavior, attitudes, and beliefs. Results indicate students neither seek nor take advice from soap operas whereas early radio soap opera listeners sought practical explanations of appropriate behavior…

Describes research and development work done by the Children's Television Workshop (CTW) for "Sesame Street." Cooperation between producers and researchers is discussed; three mechanisms used to explore new topics and learn more about preschool children are explained; and a case study is presented of how a new geography curriculum was…

The race between Mary Decker and Zola Budd, a head to head confrontation in the 1985 Olympic Games, is examined within the broader context of the transformation taking place in sports as a result of the combined efforts of television and the economic forces of sponsorship. Athletics is going through this process of transformation both economically…

Examines the portrayal of the Black experience on television in relation to civil rights legislation during the period. Reviews various television programs and finds that despite an increase in the number of Black characters on the air, stereotyping has remained a problem. (FMW)

This paper begins with an historical review of research on television and children, summarizing the major questions asked and the knowledge gained about the medium. The authors then describe a new focus of research, dealing with the form of the television medium, not just its content. (Author/SJL)

This document begins by detailing the history of Nigerian television in the areas of politics and development, entertainment and culture, and information dissemination, news, and education from 1959 to the present. The use of television in Nigerian education at all levels, including elementary and secondary, higher, informal, and nonformal…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…

School broadcasting has a relatively long history in Japan. Radio programs intended for school use were inaugurated by NHK (Japan Broadcasting Corporation) in 1935, and school television broadcasting began in 1953. As of April 1986, the NHK sends 7 hours and 30 minutes of radio programs and 32 hours and 15 minutes of television programs per week,…

School broadcasting has a relatively long history in Japan. Radio programs intended for school use were inaugurated by NHK (Japan Broadcasting Corporation) in 1935, and school television broadcasting began in 1953. As of April 1983, the NHK sends 13 hours and 50 minutes of radio programs and 33 hours and 30 minutes of television programs per week,…

This paper assesses, by reference to contemporary issues of the "Radio Times" and the London edition of the "TV Times," the way in which Independent Television (ITV) separated itself from the traditional middle class attitudes typified by the British Broadcasting Company programs and, instead, expressed through its programming…

This document presents the history of television research in India and reviews related studies conducted during three different time-spans. Part one discusses research done prior to 1975, which concentrated primarily on the evaluation of the effectiveness of television as a medium of instruction both in elementary and secondary schools and for…

The first chapter of this overview of communications development and its use for instructional purposes in Japan reviews the history of mass communications in Japan, i.e., newspapers, movies, radio, and television, and notes the advent of new media. The second chapter describes the use of movies and radio in both social and formal classroom…

This discussion of the evolution of the Swiss Broadcasting Corporation (SSR) begins with a report issued in 1953 by a federal commission which strongly influenced the first 15 years of Swiss television. Noting that the Swiss government adopted most of the proposals made in the report, this paper indicates some of the decisions that the Federal…