The Lazarsfeld-Stanton Program Analyzer: An Historical Note.

Levy, Mark R.

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Peer reviewed

ERIC Number: EJ270967

Record Type: Journal

Publication Date: 1982

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Abstractor: N/A

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The Lazarsfeld-Stanton Program Analyzer: An Historical Note.

Levy, Mark R.

Journal of Communication, v32 n4 p30-38 Fall 1982

Reviews the history of the most widely used device for measuring mass media audience reactions. Notes that competition and the expensive media environment have led communication scholars and policymakers to a revived interest in this device and qualitative audience measurement. (PD)

Descriptors: Audiences, Evaluation Methods, History, Mass Media, Measurement Equipment, Media Research, Programing (Broadcast), Research Methodology, Television Research, Use Studies

Publication Type: Journal Articles; Historical Materials; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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