The Growth of Multinational Advertising Agencies in Latin America.

Fejes, Fred

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Peer reviewed

ERIC Number: EJ233947

Record Type: Journal

Publication Date: 1980

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The Growth of Multinational Advertising Agencies in Latin America.

Fejes, Fred

Journal of Communication, v30 n4 p36-49 Fall 1980

Sketches the history of the expansion of multinational advertising agencies. Then examines the growth, characteristics, and consequences of these agencies in an important region of the developing world, Latin America. (PD)

Descriptors: Advertising, Business, Developing Nations, Development, Economic Development, Influences, Mass Media, Organizations (Groups)

Publication Type: Journal Articles; Historical Materials; Information Analyses

Education Level: N/A

Audience: N/A

Language: English

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