The new dynamics of the academic marketplace and, in particular, the processes of recruitment are examined in the context of political and legal demand for affirmative action. Described is the way the sociology department at the University of California, Berkeley, carried out its search for three junior faculty in 1975-76. In assessing the Berkeley experience and more general trends in hiring, it is suggested that the traditional collegial network has survived into the 1970s, although it has been eroded by the increased bureaucratization and politicization of academic recruitment. Areas examined include: general contours of an academic market; market dynamics (selected theoretical and historical themes); organizational responses to the new market conditions; some relevant departmental history; devising a rationale recruitment plan; and an analysis of the pool of candidates. The final chapter offers recommendations for handling the present and future market conditions. It is suggested that efforts be made to improve the knowledge of future trends in demand and supply and that responsible organizations develop mechanisms so that these trends can be taken into account in setting admissions policies. Appendices include: guidelines for evaluating candidates; personnel committee faculty evaluation form; and a candidate information form. An index is provided. (LC)