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Lewis, Phillip V.; Speck, Henry E., III – Journal of Business Communication, 1990
Argues that history provides the necessary framework in which both to discuss and to seek answers to the three necessary and sequential questions about business ethics: (1) What is ethics and what does it mean to be ethical? (2) Why be ethical?; and (3) How can one be ethical? (SG)
Descriptors: Business Education, Business Responsibility, Communication Research, Epistemology