The director of media research for the Public Broadcasting System's series on the Vietnam War discusses research aspects of the documentary, noting the similarity with master's thesis work. (PD)

This paper offers a platform for reappraising British television during the period of 1950-1960 by identifying the inaccuracy and bias of three firmly entrenched assumptions that dominated the history of British television between the publication of the Beveridge Report (1951) and the Pilkington Report (1962): (1) British television in the period…

The development of the television industry in the United States as it emerged in the 1950s is mirrored by tracing the policies and actions of NBC (the National Broadcasting Company) during this period. As the leading radio network and as a subsidiary of RCA (the Radio Corporation of America), NBC was in a uniquely powerful position to direct the…

This study considers the ways in which the television set appeared and figured in representations of domestic space in middle class women's home magazines from 1948 to 1955. The effect of television on the home from the housewife's perspective is described as two-fold: something which called for a careful rearrangement of the home and the…

Reviews the history of the most widely used device for measuring mass media audience reactions. Notes that competition and the expensive media environment have led communication scholars and policymakers to a revived interest in this device and qualitative audience measurement. (PD)

Traces historical development of soap operas and presents results of surveys conducted with college students to determine how viewing affects their behavior, attitudes, and beliefs. Results indicate students neither seek nor take advice from soap operas whereas early radio soap opera listeners sought practical explanations of appropriate behavior…

The race between Mary Decker and Zola Budd, a head to head confrontation in the 1985 Olympic Games, is examined within the broader context of the transformation taking place in sports as a result of the combined efforts of television and the economic forces of sponsorship. Athletics is going through this process of transformation both economically…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…

School broadcasting has a relatively long history in Japan. Radio programs intended for school use were inaugurated by NHK (Japan Broadcasting Corporation) in 1935, and school television broadcasting began in 1953. As of April 1986, the NHK sends 7 hours and 30 minutes of radio programs and 32 hours and 15 minutes of television programs per week,…

School broadcasting has a relatively long history in Japan. Radio programs intended for school use were inaugurated by NHK (Japan Broadcasting Corporation) in 1935, and school television broadcasting began in 1953. As of April 1983, the NHK sends 13 hours and 50 minutes of radio programs and 33 hours and 30 minutes of television programs per week,…

This discussion of the evolution of the Swiss Broadcasting Corporation (SSR) begins with a report issued in 1953 by a federal commission which strongly influenced the first 15 years of Swiss television. Noting that the Swiss government adopted most of the proposals made in the report, this paper indicates some of the decisions that the Federal…