Describes organization and services of Subscription Television Inc. (STV) and 1964 legal battle over wired pay-per-view television in California. Included are discussions of reasons for voter opposition to pay television, likelihood of success for STV had voter referendum not passed, and effects of its failure on subsequent pay television…

This study considers the ways in which the television set appeared and figured in representations of domestic space in middle class women's home magazines from 1948 to 1955. The effect of television on the home from the housewife's perspective is described as two-fold: something which called for a careful rearrangement of the home and the…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…