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| Beniger, James R. | 1 |
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Peer reviewedBeniger, James R. – OAH Magazine of History, 1992
Describes the efforts of Henry Crowell, developer of Quaker Oats, to develop a market for breakfast cereals using market research and advertising. Examines how innovations in communications technology have been brought about by the struggle to control the material economy in the face of industrialization. Traces the development of the information…
Descriptors: Advertising, Communications, Mass Media, Merchandising
