This study considers the ways in which the television set appeared and figured in representations of domestic space in middle class women's home magazines from 1948 to 1955. The effect of television on the home from the housewife's perspective is described as two-fold: something which called for a careful rearrangement of the home and the…

This critique of "A Tour of the White House with Mrs. John F. Kennedy," a television program produced by CBS following completion of the White House restoration project to show the changes made, begins by discussing the relationships of the President and Mrs. Kennedy with the media, and the First Lady's involvement in the restoration…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…