This paper offers a platform for reappraising British television during the period of 1950-1960 by identifying the inaccuracy and bias of three firmly entrenched assumptions that dominated the history of British television between the publication of the Beveridge Report (1951) and the Pilkington Report (1962): (1) British television in the period…

The race between Mary Decker and Zola Budd, a head to head confrontation in the 1985 Olympic Games, is examined within the broader context of the transformation taking place in sports as a result of the combined efforts of television and the economic forces of sponsorship. Athletics is going through this process of transformation both economically…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…