Descriptor
| Advertising | 1 |
| Business | 1 |
| Developing Nations | 1 |
| Development | 1 |
| Economic Development | 1 |
| Influences | 1 |
| Mass Media | 1 |
| Organizations (Groups) | 1 |
Source
| Journal of Communication | 1 |
Author
| Fejes, Fred | 1 |
Publication Type
| Historical Materials | 1 |
| Information Analyses | 1 |
| Journal Articles | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedFejes, Fred – Journal of Communication, 1980
Sketches the history of the expansion of multinational advertising agencies. Then examines the growth, characteristics, and consequences of these agencies in an important region of the developing world, Latin America. (PD)
Descriptors: Advertising, Business, Developing Nations, Development
