Camps can play an integral part in raising a child. The American Camping Association (ACA) has developed key messages that correspond to developmental needs of children. To portray a professional image of camp, promotional materials should incorporate these key messages, the benefits of ACA accreditation, and the same language as child development…

Three methods employed to price and sell computer equipment are discussed: computer pricing, hardware pricing, system pricing (system includes complete computer and support hardware system and relatively complete software package). Advantages of system pricing are detailed, the author's system is described, and 10 systems currently available are…

Describes a five-step process for using research techniques of the nation's best newspapers to transform high school students into a professional sales staff. (RS)

This description of the marketing process as a practical way to manage the function of instruction development emphasizes the importance of the identification and evaluation of customer needs before developing objectives. To assist the instructional development agency in focusing on this aspect of planning, a check list of possible marketing…

Describes three principles of direct mail sales letters intended to entice readers to read them: the personalized look; an indirect arrangement of support; and readability ease. (SR)

Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)

This article examines the philosophy behind alumni merchandising programs used by several colleges and universities, focusing on how alumni association directors determine which products best suit their mission and their audiences. It discusses techniques and products used by associations at Boston College and the Universities of New Hampshire,…

Inventory by cash register is recommended as an efficient means of keeping orderly, departmentalized college store records. A series of procedures and suggestions are provided for accuracy and completeness of records. (MSE)

Discusses some current suspect practices in the sales of class rings and photographs to high school students. Outlines some board policies that can correct or prevent these abuses. (IRT)

A National Association of College Stores (NACS) guide to practices is provided. These practices were designed to furnish administrators with data on store operations and to provide administrators and store managers with data required to assess the quality and effectiveness of store performance. (MLW)

Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)

Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is…

High freight costs stimulated the idea of renting a truck to pick up publisher textbook orders. Benefits, including lower cost per 100 pounds of freight and scheduling when there is room to receive cartons and crew to process the books, outweigh the problems encountered. (MLW)

This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)

This article reviews the tax implications of alumni association merchandising programs, focusing on unrelated business income tax (UBIT) that nonprofit organizations, such as alumni associations, must pay on income derived from a trade or business not substantially related to their tax-exempt status. It also discusses postal regulations that…