This article discusses how some of football coach Johnny Majors' recruiting techniques can be used to build and maintain strong foreign language programs by reducing the rate of attrition at the end of the basic FL sequence. (Author/CFM)

Describes the intensive French program at Western Maryland College. Concludes that the program has helped to reverse some of the dwindling enrollments in French. (EKN)

Describes the intensive German program at North Texas State University. Shows how the intensive course model may be adapted to tight budgets. (EKN)

This guide, an update of two previous versions, is designed to provide information about what is currently taking place at the college level in relation to foreign language entrance requirements, degree requirements, and other trends. The introductory material provides information on: (1) statistics on foreign language entrance and degree…

The yearly task of the foreign language department is to seek new students and to retain current students by convincing them of the value of foreign language study. Therefore, a continuing public relations campaign directed at incoming and continuing students, parents, and administrators is of vital importance. A subtle change in methodology to…

This study is an attempt to identify levels of support for foreign language programs in Tennessee within individual schools, school systems, counties, and congressional districts. Extensive charts, tables, and maps accompany the discussion of availability of foreign languages, support of foreign languages, enrollment in foreign language classes,…

Motivated by attrition in French immersion programs in Canada, a study was undertaken of the perceptions of French coordinators, helping teachers, school principals, and French immersion teachers in British Columbia (Canada) school districts regarding the attrition rate and students' reasons for leaving immersion. The research differed from…

The foreign language program in the Edison, New Jersey public schools is described. The exemplary features of this program are: (1) It is not limited to college-bound students, (2) a significant provision is made for program advocacy, and (3) there are full four- and six-year sequences in French, Spanish, and German. (PMJ)

2024 Re-release of the 2002 first edition of this book. The author and copyright holder has released this work under a Creative Commons (CC BY-NC-ND 4.0) license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable…