Three alumni officers offer ideas for developing unique and appealing alumni events for colleges and universities with large proportions of nontraditional students. They include family events, networking and mentoring opportunities, brown-bag lunches, evening courses and events, travel programs, and programs geared to those professions in which…

Describes and evaluates eight elements of a comprehensive market-research program for commuter colleges: secondary research with formal environmental scanning, local business community-needs assessment; adult community-member telephone survey, classroom survey, new student survey, focus groups, brainstorming sessions, and survey of college…

Creating a college culture that encourages cultural pluralism requires removal of barriers in the environment. Colleges must (1) not assume that students need to assimilate into their existing culture; (2) extend their geographic and social boundaries; (3) provide support systems; and (4) help faculty understand different culture-based student…

The needs and characteristics of urban students at 10 urban U.S. colleges and universities were surveyed in 1983. Attention was directed to students' personal characteristics and educational and financial background, why students select and attend the institutions, and how students view programs and services. The campuses were primarily…