This concise handbook helps educators write for the rhetorical situations they will face as students of education, and as preservice and practicing teachers. It provides clear and helpful advice for responding to the varying contexts, audiences, and purposes that arise in four written categories in education: classroom, research, credential, and…

This guide describes emerging social media practices among State education agencies and other governmental organizations and suggests key steps and considerations for those interested in using social media to advance education reform.

Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process--why it's critical for schools, and how it can be executed well--they make the case that communication must be a primary emphasis for leaders, not an…

Lists nine assertions pertaining to the field of theatre for children and youth. Spurs questions and discussion that provides useful contextualization for all of the papers presented for a symposium--papers which ranged widely over diverging ideological subjects. (SG)

Contends that the index at the back of a book is an important reader service. Discusses how and why to index, and how to make indexes interesting. Outlines programs, such as Filemaker and Adobe, which help the indexing process. (PM)

Points out that understanding the buyer's perspective is critical to developing effective marketing materials. Discusses how to determine the buying concerns that are relevant to customers and products and how to organize good marketing writing. (SR)

Offers suggestions to help technical writers get a start in marketing writing. Discusses thinking differently, making the transition, and good beginner projects. (SR)

Suggests site-specific theatrical productions can create innovative productions in nontraditional spaces. Discusses the experiences of the author as he directed a site-specific production (Wendy MacLeod's "The Shallow End," set at an indoor pool) and addresses the lessons he learned from it. Includes advice on creating site-specific productions.…

This booklet offers guidelines for theater directors, activities directors, club sponsors, and school administrators to ensure the production of "bias-sensitive" performances that avoid presentation of bias based on gender, race, ethnicity, national origin, age, disability, or sexual orientation. The booklet: (1) discusses the issue of…

Describes incorporating a community outreach program. Notes that it is a smart and reliable strategy that theatre artists - onstage and backstage alike - can use to engage their audiences and build stronger ties to the community in which they work that go beyond just filling seats. (SG)

This collection of 55 original concise monologs for teenage boys and girls to perform require no special settings and minimal props and costumes. The monologs in the collection are intended for use in speech competitions, variety shows, auditions, the classroom, and as discussion starters. The collection is divided into monologs for girls,…

Outlines how technical communicators can use the five "W" questions approach--a core element of journalism--in the audience analysis phase of designing information to help ensure that the information meets the audience's needs. (SR)

Argues for the systematic use of patterns of arrangement to order and revise texts for a particular subject matter, purpose, and audience. Illustrates how writers mobilize textual patterns to some tangible effect and, as a consequence, how writing teachers and student-writers can overcome the pragmatic limitations ready-built into arrangement and…

Argues that technical writers must construct proper contexts for readers' understanding. Discusses reader-oriented syntax, rhetorical confidence, and three kinds of context qualifiers. Offers various examples. (SR)

Suggests that narrative structure should be taught as a reminder that human life is interwoven with stories. Suggests educators teach students the power of narrative and its relationship to its audience and the context in which the story is told. Compares the OJ Simpson story with a famous Norwegian folktale to illustrate the role narrative plays…