Suggestions on how to improve first-contact recruitment mailings are provided: involve experts in planning, include cover letter, target messages, find a great writer for brochure and cover letters, keep it short, sell location, print brochure in colors, eliminate evidence of computer-generated messages, etc. (MLW)

Outlines the package of special incentives the teacher recruitment program in Prince George County (MD) Schools was able to develop with the assistance of the Advisory Council for Business and Industry in the county. (MD)

Inspired by the publication of "Leaders for America's Schools" (1987), a guide for improving administrator preparation, this paper identifies program components to be reformed, examines general problems associated with each component, and encourages thinking about solutions to some of these problems. Assessment centers to test administrator skills…

Reports findings of the National Council on Rehabilitation Education Task Force on Student Recruitment study which involved surveys of educators and students and a review of programs offered. Concluded that rehabilitation education programs have highly variable recruitment needs, and provides 14 recommendations. (JAC)

Presents step-by-step guidelines to the administrator for hiring a college music teacher, from the determination of a vacancy, through advertising and screening, to the employment interview and salary negotiation. (SJL)

Includes 50 cost-effective ideas for promoting camp in the areas of recruiting new campers, encouraging returning campers, advertising strategies, printing brochures and other written materials, using photographs, targeting groups for camp facility rental, and effectively using the media. (LP)

Explores some strategies to attract non-traditional students to campus activities, highlights a model program that integrates scholarship support and leadership programs, explores new ways of marketing to these students, and offers some suggestions for continued development. (EV)

Argues that high school journalism programs must become more culturally diverse. Discusses a variety of ways that advisers and staff members of high school journalism programs can recruit, train, and retain minority students. (RS)

It is not effective to focus on the process of public relations, student recruitment, or fund-raising. In the 1990s, public relations must use rigorous research to achieve measurable results, not just more paperwork. (Author/MSE)

Geodemographics can pinpoint potential college students, increasing the cost effectiveness of recruiting processes for many institutions. The geodemographic analyst should be able to produce penetration reports, lifestyle profiles, high school profiles, maps, and zip code ranges. Costs vary greatly, and the result is information that the college…

Guidelines are offered for recruiting and hiring personnel in the field of visual impairment. These include start looking early; visit universities; offer incentives; emphasize the community, not just the position; plan the interview; evaluate the applicant (application form, letters of recommendation, resumes, and transcripts); and make the…

Describes a marketing plan to increase enrollment in summer camps. Includes analyzing enrollment statistics, implementing marketing strategies that focus on retaining current campers, establishing a ranking system to concentrate efforts on inquiries most likely to enroll, and analyzing the effectiveness of marketing strategies. (LP)

Asserts that lack of seriousness in recruiting board members for child care agencies can create problems with organizational effectiveness. Addresses the following: (1) Do we need more board members?; (2) What do we need from new members?; and (3) How do we begin recruiting? Provides resources, such as the "Child Care Agency Board Skill…

Focuses on mentoring as a professional behavior that can address both the quantity and the quality of the teaching force. Argues that recruiting teachers is only a small part of the challenge to place a qualified person in every classroom: retaining good teachers requires a commitment to professional growth, a goal that can be addressed through…

This analysis discusses ways to address the persistent challenge of ensuring that students who attend urban schools are taught by highly effective teachers. It presents a four-point strategic plan that includes: (1) increase the quantity and quality of people entering and returning to teaching in urban districts (precollegiate recruitment, higher…