Theory underlying marketing in the public sector is presented in combination with specific examples of marketing strategies and techniques used in college unions and student activities programs across the country. The subject of marketing is discussed under six major subject headings: (1) why marketing? (2) analyzing marketing opportunities; (3)…

Created by the College of Business Administration (COBA) and the libraries of the University of Northern Colorado, this 1988-89 handbook was part of a strategic plan to achieve initial accreditation by the American Assembly of Collegiate Schools of Business (AACSB). Constructed by the reference librarian who works directly with COBA, the handbook…

This publication is designed as a reference book for business teachers and school administrators who are concerned with present and future problems of administering and supervising business education at the secondary level. Chapter I details the roles and responsibilities of the business education department chair who is administrator, supervisor,…

College courses that are taught without any technology are part of the past. With software that can do almost any mathematics including calculus, traditional teaching, with the instructor as all-knowing, is obsolete. In this paper, a comparison is made between business mathematics courses and general physics courses taught at a small private…

The communication aspect of a vocational education advisory committee can be improved by a newsletter prepared by business and office education students and educators reporting committee activities and the school's actions, according to the article. Topics to be included in the newsletter are described. (MF)

Since November 1995, all programs/processes of the business school of the International Management Centres (IMC) of Buckingham, England, have been conducted through the Internet. As in other distance education programs, students join the IMC program from any country in the world. Programs are always delivered to "sets" of 8-16 people who…

This guidebook offers suggestions for teaching survival skills to students. It provides strategies for implementing key elements of an approach to learning survival skills that engages students as active, self-directed learners in the community. The guidebook is designed to help educators link students to resources in the community so that they…

This packet contains economics lesson plans and activities for the high school student. Detailed lesson plans and worksheets address the following concepts: (1) stock market; (2) economics of water; (3) diaper economics; (4) quality; (5) scarcity; (6) steps to success; (7) effective marketing; (8) careers and success; (9) interviewing tips and…

This module presents information to administrators and teachers planning to use telecommunications in the business and office curriculum in grades 9-12. It accompanies three modules designed for use in three courses in which a unit on telecommunications can be taught. The module addresses four major needs. The first section discusses required…

Based on the experiences of the Women's Bureau projects, this program guide is intended to help community-based organizations develop and implement an entrepreneurship training program for their clients. The program, as described in this document, is aimed at helping homemakers and other women to explore entrepreneurship as a career option and to…

This handbook provides information on starting and conducting a Future Business Leaders of America program in Virginia schools. The guide is organized in seven sections that cover the following topics: introduction to Future Business Leaders of America (organization, organization chart, map, pledge, creed, goals); bylaws; dues and…

Designed for vocational educators of handicapped students, this resource guide provides a selected list of curriculum materials information about the handicapped, and agencies offering services. The guide is organized into the following areas: business and office, distributive education, general information about the handicapped, home economics,…

The author presents teacher preparation guidelines for successful implementation of simulated office occupations experience programs. After listing 20 needed skills, she suggests observation of simulations and the business world, work experience, methods courses, and workshops. (MF)

Reports results of a survey concerning internship programs at two United States-based international companies regarding preparation, support, intern selection and assessment, job activities, and employment opportunities. Offers recommendations. (SR)

This publication is intended to assist economic decision makers in designing strategies for maximizing the economic development contributions of entrepreneurship and small business in Illinois. The challenges and opportunities for economic development through enhancement of entrepreneurial activity in the State are discussed. Various successful…