The term "tuition driven" no longer pertains only to private colleges. As state appropriations to public universities dwindle, more colleges are relying to a greater degree on keeping classes full in order to generate revenue. The fact is, virtually all institutions are essentially tuition driven. Although trustees generally understand what being…

This publication was developed to meet an apparent need for new and effective strategies to recruit greater numbers of racial and ethnic minorities to the field of education. It deals specifically with prospective candidates who are Black, Hispanic, and Asian. The guide is organized in three sections. Part I, "Getting to Know the Target Group", is…

In fall 2000, all 3,506 superintendents in Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio, and Wisconsin received a survey that asked them to report on the strategies they had implemented to attract and retain teachers and on how effective those strategies had been. The survey was designed to collect basic information about a variety of…

This document presents a national strategic plan for preparing capable and qualified personnel to educate students who have visual impairments. The plan focuses on three main goals: (1) to increase the number and diversity of qualified personnel to serve students with visual impairments; (2) to increase the number and diversity of qualified…

Analyzes the kinds of power principals have and their importance in determining the effectiveness of a school. Includes a proposal for the selection of principals and teachers. Good teachers should be involved in selecting principals and principals should be selected from the ranks of a school's teachers. (MD)

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

Indicates prerequisites and strategies for successfully recruiting foster parents and discusses strategies for retaining their services. (RH)

Offers advice for selection of a new superintendent. (WD)

A number of innovative recruitment publications are described and addresses for sample copies are provided. It is suggested that good publications, long an important recruiting tool, are especially necessary with today's declining enrollments and rising printing costs. (MLW)

Jefferson County Public Schools developed a survey instrument to learn from the applicant's perspective what new teachers had experienced during the hiring process and what they thought of the district's recruiting efforts. The goal was to determine the strong and weak points of the district's program and develop suggestions for improvement. (MLF)

Guidelines are provided to help coaches counsel high school athletes about college selection and admissions. The needs of both the average and the exceptional athlete are considered. A checklist for student use in rating colleges and a coach's counseling checklist are included, as well as a resource list. (IAH)

Marketing higher education has been criticized for its consumer (interpreted as student) orientation. An alternative concept, situational marketing, considers the student as one of a number of environmental forces on which the marketing mix focuses. Other forces include funding and regulatory agencies, businesses, alumni, faculty, parents, the…

Discusses how English departments, which employ a substantial number of teaching assistants and adjuncts, will make progress toward solving some of their problems by recognizing that students can major in English and the humanities as they have been traditionally conceived and find professionally and financially rewarding employment. Suggests that…

This guide deals with issues of recruitment and retention of both regular and special educators, and emphasizes the need for school administrators to upgrade or establish formalized recruitment programs. Factors impacting on teacher recruitment and retention include education reform, societal changes, demographic factors, personnel shortages, and…

The booklet is intended to help recruit teachers and familiarize prospective teachers and related services personnel with opportunities for serving exceptional children in North Dakota. Teaching careers and professional preparation for students with five types of disabilities (specific learning disabilities; emotional disturbances; mental…