Describes ways in which college and university public relations professionals have addressed the challenge of information dissemination in an era of rapidly changing electronic communication. Others are encouraged to know their audiences, discover commonly used technologies, include television in the mix, make the most of a World Wide Web home…

Talks to English teachers about the importance of knowing their audience--the students. Encourages teachers to continue to be humanitarians even though they can not always see the good they are doing for their audience. (MG)

Based on the idea that to beat the competition and impress college admissions officers a student must write a first-rate college application, this guide provides easy-to-follow, step-by-step instructions for applications that get results. The guide contains worksheets, checklists, and examples that will help the student in the admissions process.…

This guide was designed to help teachers consider the essential nature of communication in the teaching-learning process and to share responsibility for communication across the curriculum. The guide has four sections. The first section examines the role of communication in one teacher's classroom. A discussion of this teacher's belief that…

Analyzing particular encounters, this report identifies proven strategies to better control hostile conversations. Chapter 1, "Defusing the Angry Screamer," indicates the importance of controlling both voice and word choice, depersonalizing tirades, ascertaining triggering events, and being attuned to signs of escalation. Chapter 2,…

With sections on using the Web to plan and structure courses, conduct research, and publish student work, as well as a reference essay that reviews Web sites for educators and students, this book reveals the rich variety of ways in which this technology can be used by English and language arts teachers at all levels. The 20 essays in the book…

Designed as a practical guide for professionals in various fields as well as independent researchers and pre-professional students, this book provides a close look at how writing and publishing educational articles work. The book offers information on what editors are looking for, strategies to quickly improve each draft, and processes to remove…

Designed to help any person develop the communication skills required for the global business environment, this book teaches not only the basics but also many of the finer points of communication. The book features: (1) the five keys to successful communication; (2) how to use words and body language effectively; (3) how to communicate in the…

This book provides a theoretical underpinning for the strategy of freewriting through a collection of 16 essays that are very diverse in focus, methodology, and point of view. The essays are as follows: "Recording and Transforming: The Mystery of the Ten-Minute Freewrite" (Sheryl I. Fontaine); "Freewriting: An Aid to Rereading…

Plain talk is the cornerstone for creating a classroom atmosphere in which students want to learn to improve their writing. As much as possible, the jargon and technical terminology of the profession of English should be eliminated. Teachers will know what level of language to use if they determine the nature of their audience. Teachers have to…

Since 1992, through the Upcountry Writing Project, upstate South Carolina teachers have helped students in K-12 classrooms write for and about their communities. These teachers and students have learned much about what it takes to actually craft a genuine sense of place. By publishing, they have not only crafted pieces about their locales but have…

Provides guidelines for designing Web sites: identify audience and information needs; make addresses easy to type and remember; consider audience software; keep files short and images to a minimum; categorize information for clarity; use clear contents statements; provide a mix of original documents and others located elsewhere; provide mechanisms…

This user-friendly guidance manual is organized by the "target audience" or "end user." First, the manual introduces a "Typical School," which is a school organized in such a way that it represents how many schools in the real world are organized. This Typical School is subdivided into "Organizational Units"…

Guidelines are offered and suggestions made for creating a student recruitment video that captures and keeps prospective students' attention. Illustrations are provided from the experiences of colleges, universities, and private schools. Topics, techniques, style, and cost control are discussed. (MSE)

This book offers time-saving tips from teachers on writing effective report card comments. The book presents the best strategies, tips, and lists of useful phrases that encourage children and lists words to avoid. It is a resource that will allow teachers to collect assessment information easily and to describe students' performances clearly and…