Reviews a debate among Roman rhetoricians over declamation, an early case study method. Appraises contemporary concerns about the value of case study as a stimulant to problem-solving skills, its ability to imitate realistic circumstances of business and technical writing, and its emphasis on persona and audience along with its deemphasis of the…

Alumni periodicals can play an important part in a college fund-raising campaign. It captures alumni interest in the institution, provides news about campus events, and can highlight specific campus needs. Such periodicals can cover campaigns in several formats: features, news articles, dedicated section, annual report insert, regular column, or…

Considers two very different fictional high school newspaper editorships to see how the "maestro" process works. Notes that the process is a management technique similar to brainstorming but in which one person keeps the planning meeting focused. Suggests that the effective maestro asks writers, photographers, and designers to trade places with…

Focuses on "emphasis and interest" as elements of power in writing that moves the reader along "roads of news." Suggests revisions in selected sentences from student publications, revisions which improve the sentences to give more information in opening sentences and nonrepetitive amplification in following sentences. Cites…

After defining exactly what a term paper is, this book discusses the steps in writing a term paper, including choosing a topic, doing library research, writing an outline, taking notes, writing a rough draft, and editing and polishing the final paper. The book offers special tips on how to benefit from the use of a computer in the…

Intended to help individuals become better educators, this book can serve as a reference for teaching fundamentals and challenge experienced teachers to expand their repertoire of skills in working with their various audiences. The presentation techniques delineated in the book have proved successful in the classroom, at conferences, and in…

Based on the idea that to be successful, a student organization must have a sound public relations and publicity program, this handbook considers techniques of internal communication that establish good public relations with various special groups: the student body, the administration, the faculty, and the staff. The handbook states that…

While recent arguments often propose that students should be engaged as writers in service to the larger community, the question remains how to engage students as intellectuals, writers, and creators of knowledge in an intellectual setting that mostly asks them to be passive learners. In Project Renaissance, leaving behind the familiar boundaries…

The purpose of this "Written Language Developmental Continuum" brochure for preschool-second grade is to provide helpful information for parents, teachers, and other adults as they work with young children to advance and refine written language (writing) competence. The brochure is intended to be a useful tool for assessing children's…

Highlights twelve common mistakes made in college and university publications and information dissemination, with examples, and offers specific techniques for creating more interesting and persuasive communications. Discussion refers to fund-raising letters, publication headlines and headings, photo captions, use of attributions, use of jargon,…

Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…

Listening is an important part of presenting. An optimum learning environment is one in which individuals participate fully without pretense in the presentation experience. The article explores why listening is so important, offers tips for the best ways to listen to audience members, and examines how not to listen. (SM)

Provides an annotated bibliography of audiocassette tapes for instruction in 16 foreign languages. Methods of language instruction are discussed; differences in the target audience are considered, including tourists and business people; and guidelines for developing a library collection of language tapes are suggested. (LRW)

Makes suggestions for professional performers working at community colleges, including learning about student demographics, the kind of performance sought, what has worked in the past, where and when the performance takes place, reason for the event, and how the college has presented performers in the past. Offers hints for making work with…

Intended for all performing artists and students in the performing arts, this book begins with a history of mime through the ages (Chapter 1). Chapter 2 (Warming Up) discusses technique and artistry and offers an illustrated class exercise. Chapter 3 (Premise Work) continues with class exercises and considers how a teacher designs exercises and…