The adoption by professional humanists of a marketing model is advocated, with emphasis on its application to undergraduate instruction. The model is designed to preserve the quality and autonomy of humanistic education and is derived from elementary marketing theory. (Author/MSE)

Computers allow students to experiment with new projects in the history classroom. The Comparative Cities data file was used to explore the social impact of industrialization and urbanization in an undergraduate seminar. The data file can be adapted for high school students, but such a project has potential problems. (AM)

A college course designed to teach students about the mathematics of symmetry using pieces of wallpaper and cloth designs is presented. Mathematical structures and the symmetry of graphic designs provide the starting point for instruction. (MP)

Describes a sequential model (organized around seven writing assignments that culminate in a substantial essay in rhetorical/critical analysis) for teaching rhetorical criticism as written argument. Asserts that learning to write argumentative prose should be a central concern of undergraduate courses in rhetorical criticism. (MM)

Notes that undergraduate research can provide transformative educational experiences and profoundly impact the teaching of communication. Discusses the benefits of undergraduate research experiences and the challenges of teaching research methods in communication. Presents a structure for incorporating a capstone undergraduate research experience…

Describes a Web site with animation and interactive activities containing graphs and basic economics concepts. Features changes in supply and market equilibrium, the construction of the long-run average cost curve, short-run profit maximization, long-run market equilibrium, and changes in aggregate demand and aggregate supply. States the…

Outlines a model for teaching economics that incorporates introductory economics concepts into an interdisciplinary class that includes three disciplines focused on a central theme. Covers the principles of microeconomics and the fundamentals of environmental economics. Links these topics to those covered in the ecology and philosophy sections of…

This guide contains guidelines for evaluating a career in allied health, for selecting a college. The guide profiles undergraduate programs at approximately 750 institutions of higher education in the United States. The directory is divided into five main sections. The first section offers guidelines for evaluating a career in allied health. It…

This issue of Focus on Law Studies contains the following articles: "T.V. Law: Image versus Reality" (Suzanne Frentz); "Teaching about Civil Rights in the 1990's" (Cynthia Hamilton); "A Social History of Black Lawyers in Popular Culture" (Ric Sheffield); "Will the Real Lawyers Please Stand Up!" (Susan Adair Dwyer-Shick); "Equality, 'Political…

This test administration plan sets forth the terms and conditions governing the administration of the College Level Academic Skills Test (CLAST), an instrument designed to measure the achievement of the communication and computation skills expected of all students by the time they complete their sophomore year. CLAST scores are required of all…

Requiring less planning time and aimed at educating all students and the public, this model emphasizes the conference's student recruiting function, de-emphasizes research papers by scheduling paper sessions for only about 20 percent of the total conference hours, and makes a featured speaker, presentations, dinner, and films the main conference…

Uses the Specific Factors model to illustrate the meaning of economic efficiency, how complex economies simultaneously determine prices and quantities, and how changes in demand conditions or technology can affect income distribution among owners of factors of production. Employs spreadsheets to help students see how the model works. (JEH)

Proposes four design principles of an information access system that link information sources regardless of implementation medium, information structure, or interface style. Provides examples from an undergraduate course in information science at the University of California at Los Angeles. (Author/AEF)

Presents suggestions a compilation of the responses to the National Communication Association's Task Force on Advancing the Discipline that came from individual sub-committee members in regard to small undergraduate college programs. Considers staffing and curriculum issues, problems of theory and performance, collegiality and participation in…

This paper describes certain fundamental realities and choices that planners and teachers of core curricula at the college level must take into account in order to devise programs of quality and integrity. Six common sense realities and the choices they demand are presented and discussed. First, core programs must avoid reducing the teaching and…