Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…

The process that Kenyon College (Ohio) used in researching development of a campus-wide information system (CWIS) is outlined, and the most important issues to be considered in launching a successful CWIS are identified, including resources, needs, ownership, access, personnel, content, policy, design, staffing, marketing, and ongoing development.…

Based on a research study that assessed the process of institutional advancement at selected small, independent colleges, this monograph provides data designed to help small college presidents, trustees, and advancement personnel focus on the advancement of their institution rather than its termination. Chapter One discusses the concept of…

Five strategies used by Rollins College to improve retention are discussed, including examining longitudinal trends, developing and testing hypotheses about the reasons for student dissatisfaction and departure, setting goals for retention improvement, designing and implementing strategies, and measuring progress and assessing programs. (MSE)

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

This paper provides a copy of the non-academic employees job evaluation and rating manual and a brief discussion of the process used to develop this manual at Atlantic Baptist College (New Brunswick). Atlantic Baptist is a small, private, Christian, liberal arts university founded in 1949. Over 7 months a four-member ad hoc Staff Compensation…

Some of the major administrative factors that will require attention by small colleges and universities as they develop policy and general procedures for the administration of research, grants, and contracts are considered. Management of research, grants, and contracts is a process that involves the review and approval of proposals; project…

This conference covered the following topics: (1) individualized instruction in Arabic, French, German, Latin, Russian, and Spanish at the Ohio State University; (2) individualized instruction in the same languages at other institutions; and (3) individualized instruction in other languages. Panel discussions included individualized instruction at…

The Users Manual for the Student Financial Aid Module of the Council for the Advancement of Small Colleges Planning and Data System (PDS) has been designed as a practical tool to be used primarily in conjunction with PDS participation. It is suggested that all small college administrators interested in the management and research of student…

This monograph on facilities renewal at small colleges offers six case studies illustrating how these small private colleges and universities managed and funded deferred maintenance. The case studies were all written by facilities directors from institutions that developed innovative strategic plans to revitalize their physical plants. The first…

A workbook for financial self-assessment of small, private colleges is presented, along with information on the field testing stage. Eight small private colleges helped develop the workbook, which is intended to assist trustees, presidents, and business officers evaluate financial strengths and weaknesses of the school. Included is a checklist of…

Sample policy statements, guidelines, and forms collected from 16 educational institutions with small public relations staffs are presented as a guide to campus relations personnel. The importance of written policies for small public relations staffs is emphasized, and it is proposed that there be a written job description for the public relations…

A definitive look at the field of alumni administration is presented, noting that the subject has until now received little attention. The 34 chapters are divided into nine sections: an overview of alumni administration; alumni as an essential resource; people management; budget and records; programming; communications; alumni education programs…

Information about advancement programs at 190 small colleges is provided, with attention to recruitment/admissions, executive management, institutional relations, alumni, and fund raising. The 190 colleges, which responsed to a survey of members of the Council of Independent Colleges, are described according to enrollment size, geographic…