Since a fundamental principle of communication is to adapt to the audience, authors of journal articles would be wise to familiarize themselves with their primary audience, the editor of the professional journal. Everything that an editor does results from an interplay of the editor's ideas about the purpose, scope, audience, literary quality, and…

Proposes that the Conference on College Composition and Communication organize a task force charged with recommending specific solutions to the problems of textbook reviewing and selection. (MS)

As the leaders of the construction team, owners should (1) become knowledgeable about the construction industry, or hire someone who has that knowledge; (2) use familiar, tested, and fair contract forms; and (3) hire the most competent architects and engineers, and pay them fairly. (MLF)

School districts should identify those whom new textbooks will affect--including teachers, students, administrators, and support personnel--and determine the needs of each, then negotiate a legally binding service guarantee with the textbook publisher to ensure that services and materials will be provided to meet the determined needs. (PGD)

Describes the legislated role for educational reform that the state of South Carolina has developed with its Education Improvement Act of 1984. (MD)

Outlines the school-business partnership developed by Funkstown Elementary School (Hagerstown, Maryland) with Maryland Ribbon Company. Includes a list of points to consider when developing such a relationship. (MD)

High freight costs stimulated the idea of renting a truck to pick up publisher textbook orders. Benefits, including lower cost per 100 pounds of freight and scheduling when there is room to receive cartons and crew to process the books, outweigh the problems encountered. (MLW)

Discusses design principles and procedures that can help librarians use desktop publishing systems to create more effective handouts for bibliographic instruction. Topics addressed include a history of book production; design decisions, including layout, typeface, and color; and suggested readings on designing printed materials. (four references)…

Discusses 72 books published in 1991 and 1992 that represent outstanding examples of poetry for children and indicate just how wide and receptive the audience for poetry is. (RS)

This booklet, one in a series on aviation careers, outlines the variety of careers available in the aircraft manufacturing industry. The first part of the booklet provides general information about careers in the aerospace industry (of which aircraft manufacturing is one part), including the numbers of various types of workers employed in those…

Covering book publishing, magazines, educational journals, and other educational markets, this book offers practical, step-by-step methods for taking a teaching idea from the classroom to the printed page. The main focus of the book is on infant/preschool through the sixth grade; however, the major topics are also relevant to those writing at the…

Drawing on examples from the best and most popular works in mystery writing--from Raymond Chandler and Mickey Spillane to Scott Turow and Thomas Harris--this book introduces the fledgling writer to his or her most indispensable "partners in crime": character, plot, and procedure; the secrets to creating heroes and villains; the art of…

Emphasizing the strategies that academic writers can use in their publishing endeavors, this collection of papers discusses getting motivated, getting manuscripts accepted for publication, preparing manuscripts, the editorial process, and other "tricks of the trade." Titles of papers in the collection are: "Getting Motivated to…

The catalog describes jobs performed in business and industry by persons with disabilities. Each job described is performed by a specific disabled individual. Job descriptions are indexed by disability and job title. Each job description specifies the type of job, the disability of the person performing the job, company information (e.g., company…

This basic, entry-level guidebook introduces public broadcasters to videotext or teletext technology and the range of services it can provide. Following an explanation of basic terms and a review of the early history of videotext, a summary of research findings from commercial and public trials of teletext addresses such topics as consumer…