Based on the collaborative efforts of six New York postsecondary institutions and several social agencies, this manual provides guidelines for institutions wishing to develop and implement a program to extend continuing education to the elderly homebound. An introductory section describes the Elderly Homebound Project, upon which many of the…

The discipline of marketing, applied to higher education, has the potential for increasing enrollments, reducing attrition, and making college services more responsive to the needs of consumers. Faced with enrollments that were below projections, Prince George's Community College devised a four-stage marketing plan that focused on service,…

In recognition of the critical need for bilingual teachers and in the belief that bilingual teachers can be most efficiently recruited and trained in the community college, the Chancellor's Office of the California Community Colleges has developed several recommendations for a career ladder transfer program in bilingual education. The first of…

The benefits and acceptability of marketing in postsecondary education are examined in response to evidence that indicates an increasing number of colleges and universities are turning towards the adoption of strategies and modes of administrative thinking that reflect commercial marketing techniques. The trend to use commercial techniques is…

Current issues in teacher recruitment and employment are addressed in this collection of fifteen articles, many of them written by career planning office directors. The focus is on unemployed beginning teachers, with articles on using placement services, preparing a resume, and advice on interview procedures. Other topics include: "What Does it…

Outlines the steps boards should follow in doing a search for hiring a new superintendent. (MD)

This guide is intended to help education leaders deal with the problem of teacher shortages. It is designed to help community leaders and school officials think strategically about the problems they face with regard to the supply of teachers and help them develop an action plan to address those challenges. The first section provides a conceptual…

This guide provides principals with useful information about hiring teachers, including checklists for organizing the search for qualified candidates, recommendations on how to identify suitable applicants, and sample interview questions. In an increasingly competitive employment environment, school district personnel systems can help, or hinder,…

Recognizing that there are numerous organizational models and strategies that can be used by Montessori school administrators, this handbook provides a guide for shaping the Montessori school's unique administrative practice. The handbook's seven parts address organizational and financial foundations, a developmental perspective of the prepared…

Outlines an eight-step plan for developing the full potential of part-time faculty. Plan components include effective recruitment, well-written contracts, increased remuneration, affirmative action, mainstreaming, evaluation of instructional effectiveness, use of part-time faculty as links with the community and part-time faculty development. (JP)

The high cost of compulsory admissions interviews and the lack of proven effectiveness in predicting academic success is discussed. Selective interviewing is seen as an effective compensatory device for overcoming culturally/racially biased test scores or grade point averages and as a recruitment mechanism. Suggestions for essay questions are…

Implementing cooperative education requires careful planning, institutional support, and competent staffing. Suggestions for planning, setting objectives, recruiting students, job development, student counseling and placement, liaison with other colleges offices, and institutionalization are described. (Author/LBH)

This feature discusses the diminishing number of female administrators, coaches, and officials involved in girls' and women's sports, the reasons for this decline, and strategies to increase the number of women in athletic leadership positions. (IAH)

Guidelines for establishing an effective fund-raising board include knowing the group's and the institution's mission, getting expert help, recruiting helpful individuals, making expectations clear, giving trustees honest information, promoting trustee self-examination, getting a key leader to direct recruitment, welcoming new leadership, having…

Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and…