Effective evaluation of college student recruitment and retention programs is critical to any enrollment management strategy as a strategic tool and a policymaking tool. Meaningful evaluation is based on setting clear goals, asking the right questions, and establishing a context for interpretation of results. (Author/MSE)

Channeling the energy of volunteer boards of parents and community members can produce unexpected dividends. At Alma College (Michigan), a parent board raises $250,000 annually and helps recruit new students. A formal and communicative relationship between advisory board and governing board is essential for effective operation. (Author/MSE)

Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…

Suggestions for restructuring marketing efforts within colleges and universities stress the institution's primary profit center: student recruitment and retention. Techniques such as continuous quality improvement and implementation of a task force concept are recommended as a way of synergistically employing all the institution's assets and…

This document is one of three publications designed to establish guidelines for the elimination of sex bias and sex stereotyping and the establishment of sex fairness in vocational education programs in Colorado. As an administrative reference, it provides background material about the problem and a plan of action for correcting it for school and…

This handbook is intended to be a resource for graduate and professional schools in their efforts to increase minority student representation in their programs. The information is based on analysis of published materials; consultation with knowledgeable individuals, schools, educational organizations, and professional groups concerned with…

This pamphlet provides an overview of the historic role, accomplishments, and challenges which face historically black colleges and universities (HBCUs) as they carry out their unique mission. It summarizes the efforts of the Department of Education aimed at strengthening HBCUs, while assuring that higher education programs do not discriminate on…

The result of a symposium that brought together high school and university journalism teachers and professional journalists to examine multicultural issues and high school journalism, this lavishly illustrated guide presents ideas, inductive exercises, and models that have worked in classrooms and workshops across the United States. The guide…

This handbook for aiding search committees in recruiting college administrators consists of the following chapters: "The Vacancy"; "The Committee"; "The Job"; "The Search"; "The Screening"; "The Interviews"; and "The Appointment." This up-to-date handbook on selecting individuals for administrative responsibilities fills a real need. It is filled…

Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory,…

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

This short book, based on the Swedish experience, explores the concept and the operation of study circles. The book is organized in nine sections. The first section looks at the various definitions of study circles in history and the literature, arriving at a broad working concept of study circles. This is followed by an overview of the…

Market research, important for professional renewal, is a critical part of continuing education program planning. It includes attention to learning needs and learner motivation to participate in continuing education. Informal market research makes use of internal sources, such as enrollment data, program evaluations, policy statements, and staff…

Descriptions of international exchange and travel programs that have met the standards of the Council on Standards for International Educational travel are provided. The standards apply to programs for high school students as well as to programs for foreign students coming to the United States. They relate to for-profit and nonprofit programs; to…

The purpose of these guidelines is to highlight proper and beneficial uses of College Board test scores and related data and to caution against uses that are inappropriate. The guidelines describe the College Board's responsibilities and those of users of the test scores. Other topics addressed include: use of test scores in counseling, recruiting…