The identification and recruitment (ID&R) process is an important element in the delivery of migrant services. Federal regulations currently require each state to find eligible migrant children residing within its borders. This chapter discusses essential factors that affect the ID&R of migrant children by educators at the state, regional,…

This guide is part of a toolkit designed to help states and school districts meet teacher recruitment and retention challenges. Information comes primarily from a 1996 report, Breaking the Class Ceiling: Paraeducator Pathways to Teaching, which examines how paraeducator-to-teacher programs nationwide work to create a more qualified and diverse…

Describes fundamental guideposts for an effective private school admissions program. Included are a clear statement of purpose, informative literature, clearly stated admission requirements, standardized testing, a cooperative faculty, image positioning and a recruiting plan. (RC)

Discusses the reevaluation of traditional intercollegiate athletics necessitated by declining student interest, the emergence of women's sports, and the passage of legislation forbidding sex discrimination in athletic programing. Presents the guidelines for recruitment, scholarships, and game scheduling used at Olympic College (WA) to restructure…

The ways in which colleges and universities, acting through their institutional and professional associations, are agreeing on common ethical standards and defining improper activities are illustrated. The American Council on Education's Office on Self-Regulation has developed policy guidelines in an effort to stimulate self-regulating action.…

Student admission criteria and a college's advising and recruitment efforts are viewed from the perspective of a growing higher education establishment trying to attract students. A student selection model is proposed, derived from an "innovation-decision process" (Rogers and Shoemaker), which focuses on applicant behavior and decision-making…

The potential of CD-ROM and floppy disks in college student recruitment is explored. Benefits, research strategies, selection of format, creation of content, production values, and details of delivery are discussed. It is argued that carefully planned and effectively produced CD-ROMS and floppy disks can supplement computer network capabilities as…

Suggestions from recruitment consultants for working with an executive search firm to recruit an advancement officer include drawing up a clear and candid job description, streamlining the search committee, providing the candidate with information about the institution and prospective peers, and giving a positive impression. Advice for candidates…

This article describes the University of Illinois's telemarketing test to recruit new alumni association members. The computerized calling program resulted in 379 new members (out of 9,278 alumni contacted), netted a profit, and indicated that different groups of alumni react to phone solicitations differently. (DB)

Institutions that succeed at recruiting minority faculty with doctorates are more resourceful than others, using a variety of strategies to recruit, encourage, and retain a diverse faculty. Colleges and universities must become more hospitable to minorities so faculties can complement the increasingly minority student bodies. (MSE)

Presents suggestions from 17 day-care center directors on ways to improve summer enrollment. Suggestions include marketing summer programs early; offering reasonable fees, with reduced fees for low-income families; organizing new or different summer programs; creating a summer camp atmosphere; offering short-term summer programs; and including…

A discussion of focus groups in college marketing planning looks at the applicability of the approach, describes important considerations in focus group research, and provides step-by-step guidelines for conducting such groups. The technique's advantages are illustrated in an actual case in which the approach saved valuable institutional…

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

To attract the best available superintendent candidates boards should (1) sell the advantages of the district; (2) define expectations early; (3) spell out working relationships; (4) develop compensation guidelines early; (5) consider developing leaders and alternative prospects; (6) maintain strict confidentiality; and (7) make the final…

College and university marketing departments should use the technique of positioning to increase enrollments. The triangular approach to positioning uses close scrutiny of the student profile, the benefits marketing courses offer, and the competition the department faces within and outside the business school. The technique can also be used by…