States that, to write a truly effective story, a writer must go beyond the basics and look for an "angle" or a hook. Defines an angle as having excellent lead focus and great interest potential, and makes a difference in the number of readers who will take interest. Defines "perspective" as used in journalism. (PA)

Suggests that technical writing teachers pay closer attention to how students constitute an active and demanding audience. Profiles three different, yet representative, types of technical writing students: institute of technology students, industry students, and liberal arts students. (MG)

Discusses how looking at child readers as audience means looking at how books for children are defined, how child readers are described, and how childhood itself is regarded. Considers several other points such as understanding the evolving concept of childhood, acknowledging the publisher's perspective, identifying underlying ideologies, and…

Describes the author's department goals with three main principles: to build departmental community, to harness rather than dissipate energy, and to address multiple audiences simultaneously. Discusses how she communicates to the college as a whole what the department does well and finds ways in which caring for the department's interests might…

Notes that student writers gain greater insight into the importance of audience by analyzing business documents. Discusses how business writing teachers can help students understand the rhetorical refinements of writing to an audience. Presents an assignment designed to lead writers systematically through an analysis of two advertisements. (SG)

Claims that in contrast to the view that attention to genre stifles creativity, genre theory offers useful possibilities for fostering student insight into the nature of academic writing. Argues that knowledge of genre helps students see writing as a social construction. (NH)

Examines rhetorical relationships among the student, the writing center, and the classroom teacher. Proposes a model in which the writing center and teaching faculty share the middle ground, and proposes a broader audience for student writers: the post-graduation profession. (SR)

This resource book seeks to provide the building blocks needed for public speaking while eliminating the fear factor. The book explains how educators can perfect their oratorical capabilities as well as enjoy the security, confidence, and support needed to create and deliver dynamic speeches. Following an Introduction: A Message for Teachers,…

The 21 plays in this international anthology for young people range through the classic, modern, and contemporary periods. Several of the plays are translations from other languages, and all begin with an explanatory introduction and contain basic stage directions. The anthology contains plays by Moliere, August Strindberg, Gertrude Stein,…

Focusing on satisfying the theatrical feature film audience, this book provides writers with the tools necessary to successfully create and market a screenplay. It includes "scribble exercises" every few pages--specific activities and questions to stir readers' reactions. Chapters in the book are: (1) Drama Is Conflict; (2) Satisfying…

Suggests ways for journalists to better their writing skills, for example, being aware of unnecessary words and redundancies and the fact that the simplest word is usually the best word. Tells reporters which words to avoid, such as "many,""some," and "a lot." Gives examples of some mistakes that journalists have…

Explores possible responses to students' writings about religion. Suggests a social-epistemic response, urging students to examine their assumptions and to write for conflicting audiences. Proposes a unit on religious discourse, including various readings on religious rhetoric combined with students writing about their own religious background and…

Traces the importance of authorship in literacy development, and shows how authorship can become one focus of a whole language classroom. (MM)

Describes some of the key elements in publishing a quality yearbook. Includes what time of the year is best for publication, what to include, and what not to include. Emphasizes the importance of including faculty in a yearbook. Contains recommendations on creating a comprehensive academic and sports section. Provides tips on handling "people"…

As a college alumni organization designs a World Wide Web site for communication, it should consider why it is creating the site; features that will appeal to its audience; the effort it will take to keep information timely; adding to the site's value by offering useful, interesting information not available anywhere else; and touring other sites…