Through a partnership between the school district and business and industry in Prince George County (MD) a new teacher recruitment program was developed that is one of the most successful in the country. (MD)

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

A program of small grants to dental students to attract beginning researchers to the field of quality assurance has shown that recruitment from an existing student pool is rapid and inexpensive and works best when it uses volunteers, has short cycles and rapid turnaround, and uses the dental communication network. (MSE)

Magnet schools gained prominence in education in the 1970s as a tool for achieving voluntary desegregation in lieu of forced busing. The theory behind magnet schools as a desegregation tool is simple: Create a school so distinctive and appealing--so magnetic--that it will draw a diverse range of families from throughout the community eager to…

A well-planned and systematized recruitment program can make a difference in the quality of students admitted to a teacher education program. An outline for a recruitment plan is proposed, and a program at the University of Dayton (Ohio) School of Education is described. (PP)

There are two keys to effective student recruitment: creativity in seeking applicants and mobilization of institutional support for the admissions program. To survive the 1980s unscathed, the small college must have a talented admissions director and a president who can marshall the college's resources behind the admissions program. (MSE)

Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Explores primary prevention as an integral part of community mental health practice. Considers the impact of primary prevention on the fundamental tasks of mental health administrators. Suggests ways of overcoming anticipated dilemmas. (RC)

Provides tips for teachers of technical writing on ways to prepare students to apply for jobs. Discusses the mistakes recent graduates often make in applying for jobs. (FL)

The Northwestern School of Law at Lewis & Clark College in Portland (Oregon) has a microcomputer installation that now carries student data from the application process through to a student's admission to the school. Phase two will carry student data through graduation, and phase three will track the graduate's career and alumni activities.…

It is proposed that retaining and promoting membership in alumni associations should have equal attention. An attractive membership benefits package can help retain members. Direct-mail promotion can take a number of forms, capitalizing on alumni's varied perceptions and motivations. A calendar is given for targeting promotions. (MSE)

A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate…

Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

Describes a college-level skills training program for reticent communicators. Details major aspects of the program, including recruiting students for training, screening students for admission to the program, training instructors, and organizing and teaching the course. (MS)