Provides advice for technical communicators about using statistical terms. (SR)

Describes several ways that a good marketing message conveys benefits to the reader and differentiates the product from its competition. (SR)

Argues that corporate style guides create consistency in documents, promote a professional image, train new employees, and define document generation. Describes how to develop a corporate style guide. (SR)

Describes two ways to combat "bad tone" and "unclear thinking" in writing. Describes "breaking the ice" as being aware of a written message's appearance--the message's readability. Explains that "fog-lifting" is accomplished by writing clearly, and by paying particular attention to the verb "to…

Describes three principles of direct mail sales letters intended to entice readers to read them: the personalized look; an indirect arrangement of support; and readability ease. (SR)

Points out that understanding the buyer's perspective is critical to developing effective marketing materials. Discusses how to determine the buying concerns that are relevant to customers and products and how to organize good marketing writing. (SR)

Lists and briefly describes a number of common misuses or misspellings of words. (SR)

Discusses the difference between a complex sentence and a compound sentence, and how they are used in technical writing and in Victorian fiction. (SR)

Offers suggestions to help technical writers get a start in marketing writing. Discusses thinking differently, making the transition, and good beginner projects. (SR)

Discusses the use of "and" and "or" in technical writing. Suggests that the strict meanings of "and" and "or" are called for in technical writing much more than in ordinary prose. (SR)

Discusses writing styles, techniques, and resources for marketing writing. (SR)

Children can be taught to write clearly and thoughtfully. Ways in which parents can encourage writing at home are suggested. (MT)

Proofreading can be tedious and boring, especially if it is approached as correcting errors. But proofreading is not correcting errors so much as reviewing the paper for ideas and for readability. Sometimes classmates can help a student proofread--they can help assess the draft, propose some alternative solutions, and make some choices. This paper…

The article describes a student peer-evaluation activity in writing which not only saves the teacher's grading time and energy but also increases students' creativity and style while they learn to edit their work. (CB)

Describes a format for writing clinical investigator's brochures for the Food and Drug Administration summarizing information about a drug that is about to enter clinical trials. (SR)